GCAC
AMIFASIAN MUSIC
INDUSTRY FESTIVAL
15–16 NOVEMBER 2025
BOSTON, MASSACHUSETTS

I AM IFs.

Every voice begins
a new possibility.

CITIZENS HOUSE OF BLUES BOSTON

Six artists. Their own worlds. A shared stage.

Explore the concert WATCH THE FESTIVAL FILM ▶
AMIF
ASIAN MUSIC
INDUSTRY FESTIVAL

BOSTON · NOVEMBER 15–16, 2025

Return to the weekend.

The conversations. The performances. The people.
The complete festival story, in four minutes.

OFFICIAL RECAP 4:01ENGLISH SUBTITLES

OFFICIAL RECOGNITION · MASSACHUSETTS

Music connects us.
A Commonwealth
recognizes it.

A Governor’s Citation for the
2025 Asian Music Industry Festival.

The Commonwealth of Massachusetts recognized AMIF for celebrating cultural diversity through music, sharing Asian cultural traditions, and fostering creativity, unity and cross-cultural understanding.

MAURA T. HEALEYGovernorKIMBERLEY DRISCOLLLieutenant Governor

NOVEMBER 15, 2025

Read the citation
Governor’s Citation from the Commonwealth of Massachusetts recognizing the 2025 Asian Music Industry Festival, dated November 15, 2025
THE GOVERNOR’S CITATION VIEW DOCUMENT

OVERVIEW

The 2nd Asian Music Industry Festival took place in Boston on November 15–16, 2025. Across two days, artists, educators, producers and industry leaders came together for conversations, performances and creative exchange.

Under the theme “I AM IFs,” the festival explored identity and possibility through music. This retrospective brings together the films, programme, people and award results from the 2025 edition.

I AM IFs, I AM _____.

AMIF

AMIF 2025 / THE WRITTEN RECORD

Ideas worth
returning to.

Nine perspectives on the conversations, performances and people that shaped two days in Boston.

READ THE FULL RETROSPECTIVE
A speaker presents music-industry research at AMIF 2025
01 / Keynote spotlights2025

Three markets. Different paths. A shared musical future.

Jaco Zhang, Chris Wares and Bernie Cho examined how China, the United States and Korea discover music, develop artists and build audiences across borders.

Six participants seated for the AMIF AI and music conversation
06 / Artificial intelligence & music2025

New tools. Human intention.

Two AMIF conversations explored AI-assisted production, vocal transformation, creative identity and the responsibilities that came with rapidly changing tools.

The AMIF 2025 audience listening to a presentation at Sheraton Boston
09 / The festival in perspective2025

Two days in Boston. Connections that carried beyond them.

Across three venues, AMIF 2025 connected industry conversations, live performances and awards around the possibilities of Asian music.

THE FESTIVAL, BEYOND THE WEEKEND

THE CONVERSATIONS
CONTINUE.

Watch the interviews. Meet the artists. Explore the ideas and moments that shaped AMIF 2025.

EXPLORE THE ARCHIVE
Chloe FangChloe Fang Adam MoseleyAdam Moseley Christine SuChristine Su

THE CITY AS A MEETING PLACE / AMIF 2025

At the heart
of the conversation.

AMIF 2025 guests attending a panel at Sheraton Boston
AMIF 2025 · Panel programme at Sheraton Boston
BOSTON / BACK BAY
01 / THE FORUM

Sheraton Boston

39 Dalton Street · Boston, Massachusetts

The festival’s panels brought artists, educators and industry leaders together in Boston’s Back Bay. Sheraton Boston is directly connected to the Prudential Center and the Hynes Convention Center—a setting woven into the life of the city.

Inside, the programme made room for exchange across recorded music, live performance, film, artist development and music technology. The sessions continued as conversations between audiences and speakers, carrying ideas beyond the stage.

Explore the venue

THE 2025 PROGRAMME

November 15–16, 2025 · Boston
Archived schedules · All times shown are Boston local time.

SATURDAY 11/15Sheraton Boston Hotel

Published 2025-11-14 · View original schedule

11:45 AM–1:15 PM

CONST A

Sync in China

  • Yi ZhaoPresident, HS Entertainment Group Incorporated
  • Li PengIndependent Producer, Supervisor & Planner
  • Jiacheng WangMusic Producer, Songwriter & Co-founder, China Sync
Speaker announcement READ THE SESSION RECAP

11:45 AM–1:15 PM

CONST B

How to Break Western Stars in Korea and Export Hallyu to the World

  • Leslie (Hye Rim) ChoManaging Director, Project Asteri Korea
  • Ralph JaccodineAssistant Professor, Music Business/Management, Berklee College of Music
Speaker announcement READ THE SESSION RECAP

1:30–2:00 PM

CONST A

Sound in Motion: MOU Signing Ceremony & Composer Open Call Launch

  • Shelly YuChair, China Australia International Film Festival
  • Yuming ZhangVice Chair, China Australia International Film Festival
READ THE SESSION RECAP

2:45–4:15 PM

CONST A

Cracking China’s Live Music Scene: From Stadiums to Stages

  • Zuo YeFounder & CEO, OMNI Music
  • Wei ShanCo-founder, Midi Group Companies
  • Ren ZhongFounder, Muhuo Tongming
  • Xiaoxiao WangCEO, Buyi Culture
Speaker announcement READ THE SESSION RECAP

2:45–4:15 PM

CONST B

A&R Perspective: US Market Entry Strategy

  • Gabi KochlaniFounder & Head of A&R, The Grey Administration
  • Shaugnessy ElsrothA&R Manager, Sony Music Publishing
  • Chris WaresMusic Business / Management, Berklee
READ THE SESSION RECAP

7:30–10:00 PM

MFA

Award Ceremony & Gala · Invitation only

SUNDAY 11/16Sheraton Boston Hotel

Published 2025-11-04 · View original schedule

11:15 AM–12:45 PM

CONST A

K-Pop’s Blueprint: Strategy from Big and Cultural Technology

11:15 AM–12:45 PM

BACK BAY A

The Algorithmic Artist: AI, Audio & the Future of Creative Production

  • Sherri HendricksonDirector of Partnerships, AutoTune
  • Coco MaoCEO & Co-Founder, OpenArt
  • Chris WaresMusic Business / Management, Berklee
READ THE SESSION RECAP

1:30–3:00 PM

CONST A

Sync USA

  • Joyce LinAdvertising Music, Warner Chappell
  • EsthyMusic production & synchronization; Accidental Entertainment / Sony Music
READ THE SESSION RECAP

1:30–3:00 PM

CONST B

Indie Artists Rising

  • Adam MoseleyFounder, Accidental Entertainment
  • Ke SongHead of Top Artists / Senior Talent Manager, Wuyou Media
  • Benjamin EzakiVice President, Artist Management & Development, 88rising
  • Zuo YeFounder & CEO, OMNI Music
Speaker announcement READ THE SESSION RECAP

1:30–3:00 PM

BACK BAY A

AI + Music: Empowering, Not Overpowering

  • Gil WeinbergProfessor & Founding Director, Georgia Tech Center for Music Technology
  • Ziyu WangPostdoctoral Researcher, Courant Institute, NYU
  • Xiaosha (Evelyne) LiResearcher, Composer & Artist, Music Informatics Group, Georgia Tech
  • Helena ZhangCo-founder & CEO, Fish Audio
  • Rafael ValleResearch Scientist, Meta Superintelligence Lab
  • Xinyu YangPh.D. Student, InfiniAI Lab & Catalyst Group, CMU
Speaker announcement READ THE SESSION RECAP

5:00–6:30 PM

CONST A

Conquering the Dragon: Label Strategy for the Chinese Music Market

  • Weining ZhangProduction Director, Sony Music China
  • Chris WaresMusic Business / Management, Berklee
READ THE SESSION RECAP

8:00–10:30 PM

Citizens House of Blues Boston

AMIF Concert

IFs OF MUSIC, I AM MUSIC

ONE STAGE.
SO MANY VOICES.

AMIF 2025 Concert
Citizens House of Blues Boston
November 16, 2025

MEET THE ARTISTS READ THE CONCERT STORY
THE CONCERT RECAP4:43 · BOSTON, 2025

THE COMPLETE 2025 CONCERT

Stay for the music.

Six artists. One unforgettable evening.
Watch from the beginning, or step into an artist’s set.

CHOOSE AN ARTIST
CITIZENS HOUSE OF BLUES BOSTON16 NOVEMBER 2025 · 2:25:30
Welcome to the concert / 2:25:30

2025 AMIF CONCERT (GUEST INTRODUCTION)

November 16, 2025 · 8:00–10:30 PM
Citizens House of Blues Boston

FEATURE ARTISTS
Akini Jing

FEATURE ARTIST · AMIF 2025

Akini Jing

Singer-songwriter & Multidisciplinary Artist

Artist story
Nina Wang

FEATURE ARTIST · AMIF 2025

Nina Wang

Singer-songwriter

Artist story
Amiya

FEATURE ARTIST · AMIF 2025

Amiya

Singer-songwriter & R&B / Soul Artist

Artist story
INDIE ARTISTS
Himang

INDIE ARTIST · AMIF 2025

Himang

Singer-songwriter, Topliner & Dancer

Artist story
Alexis Cao

INDIE ARTIST · AMIF 2025

Alexis Cao

Pop & R&B Singer-songwriter

Artist story
MUSIC DIRECTORS

The music directors who guided the concert’s arrangers, musicians and vocalists.

Alexander Clements

MUSIC DIRECTOR · AMIF 2025

Alexander Clements

Pianist, composer & arranger · Berklee College of Music

Biography Portrait: Berklee College of Music
Simone Scazzocchio

MUSIC DIRECTOR · AMIF 2025

Simone Scazzocchio

Composer, producer & conductor · Berklee College of Music

Biography Portrait: Joel Benjamin / Berklee College of Music
Renato Milone

MUSIC DIRECTOR · AMIF 2025

Renato Milone

Music producer, multi-instrumentalist & educator · Berklee College of Music

Biography Portrait: Monica Cohen / Berklee College of Music
Meet the team · Concert & festival credits
VOCAL DIRECTOR
Ana Guigui

VOCAL DIRECTOR · AMIF 2025

Ana Guigui

Singer, composer & actor · Associate Professor of Voice, Berklee College of Music

Biography Portrait: Rick Stockwell / Berklee College of Music

BEYOND THE STAGE

THE SOUND SERIES

Playlist campaign

Sound of 2025

An official playlist featuring submitted music during the panels and before the concert.

Read full story
Sync & licensing session

Sound Sync’d

A pitching session connecting music with film, television and advertising professionals.

Read full story
Publishing & A&R session

Sound Pitch’d

A feedback and pitching session with publishing and artist-development professionals.

Read full story

IFs OF HONOR, I AM SEEN

THE HONOURS.
THE MOMENTS.

Inside the AM/IF Awards.
Meet the voices behind the recognition,
and revisit the celebrations on stage.

EXPLORE THE AWARD WINNERS READ THE CEREMONY STORY
AM/IF AWARDS · CEREMONY HIGHLIGHTS30:31 · BOSTON, 2025

THE CEREMONY, CHAPTER BY CHAPTER

Choose your moment.

Go straight to a speech, a recognition or an award.

Welcome / 30:31
ALL 21 CHAPTERS

ART MEETS ART / THE AWARDS EVENING

A night within
the museum.

AMIF 2025 awards guests gathered under the glass roof of the MFA Shapiro Family Courtyard
The AM/IF Awards · Museum of Fine Arts, Boston · November 15, 2025
BOSTON / MUSEUM OF FINE ARTS
02 / THE CELEBRATION

Ruth and Carl J. Shapiro
Family Courtyard

Museum of Fine Arts, Boston
465 Huntington Avenue · Boston, Massachusetts

The 2025 AM/IF Awards took place in the MFA’s Shapiro Family Courtyard. Designed by Foster + Partners, its glass enclosure joins historic museum architecture with a light-filled contemporary gathering space.

For one evening, this meeting of old and new became a setting for recognizing established artistry and emerging possibility. Music, conversation and recognition unfolded within the museum itself.

AFTER THE CEREMONY

Guests also had evening access to a special exhibition, extending the programme beyond the ceremony into encounters with art.

Discover the courtyard at the MFA

THE EVENING, BEYOND THE STAGE

An honour.
A room full of connection.

Inside the MFA, the celebration continued through shared tables, applause and conversations between artists and friends.

AMIF light projection and the glass sculpture in the MFA courtyard
01Art all around us.
The Shapiro Family Courtyard.
Guests applauding during the 2025 AM/IF Awards
02A room in celebration.
Moments shared with the audience.
Guests gathering around the food service during the AMIF gala
03Conversations continue.
The gala reception.

BEHIND THE FESTIVAL

AMIF 2025 was supported by a community working across event operations, translation, photography, film, content, design and technical production.

EXPLORE THE 2025 CAMPAIGN

THE CONVERSATION CONTINUES

Where will your
curiosity take you?

GCAC