GCAC JOURNAL / BOSTON, 2025
The conversations
continue here.
An account of AMIF 2025, in nine chapters.
Ideas exchanged. Careers imagined. Music shared.
Three markets. Different paths. A shared musical future.
Jaco Zhang, Chris Wares and Bernie Cho examined how China, the United States and Korea discover music, develop artists and build audiences across borders.
Where music meets the moving image.
Three sessions traced the journey from a creative brief to screen, sync and international collaboration—including an MOU signing and the launch of a composer initiative.
Building a career without losing your own voice.
A&R professionals and artist managers discussed the choices behind a sustainable career: identity, the right team, meaningful audiences and the relationship between independence and label support.
From the live room to the national screen.
Promoters, managers and television producers explored China’s changing performance economy—and why a distinctive artistic voice still mattered more than a short-lived spike in attention.
Beyond a breakthrough: how music travels.
Four conversations connected release planning, label strategy, Korean market entry and collaborative songwriting into a detailed account of how artists move between audiences and cultures.
New tools. Human intention.
Two AMIF conversations explored AI-assisted production, vocal transformation, creative identity and the responsibilities that came with rapidly changing tools.
Six voices. One stage. Many possibilities.
At Citizens House of Blues Boston, the festival’s conversations about identity and possibility became a shared live experience.
The present and the possible, recognized together.
Inside the Museum of Fine Arts, Boston, the AM/IF Awards brought established influence and emerging creative potential into one conversation.
Two days in Boston. Connections that carried beyond them.
Across three venues, AMIF 2025 connected industry conversations, live performances and awards around the possibilities of Asian music.