WATCH Nina Wang · memories from Boston
Nina Wang reflected on performing at AMIF 2025 in Boston, meeting fellow musicians and making new creative c…
ASIAN MUSIC INDUSTRY FESTIVAL · 2025
THE VOICES.
THE IDEAS.
THE MOMENTS.
The conversations that stay with us.
A collection of interviews, performances, people and perspectives from AMIF.
16CONVERSATIONS
TO COME BACK TO
TO COME BACK TO
IN CONVERSATION
Chloe Fang
AI, storytelling & OpenArt
EXPLORE AMIF
THE COLLECTION
WATCH 
WATCH AutoTune · a message to the AMIF community
AutoTune shared a message of thanks to the AMIF community following the 2025 awards in Boston, highlighting …
WATCH Himang · giving thanks
Himang shared these images and footage in appreciation of the musicians and community around his AMIF 2025 p…
WATCH Chloe Fang
AI, storytelling & OpenArt
READ Buzzin · the story behind the award
“Buzzin” by Iggie Zhang and Denise received the 2025 AMIF Indie Song of the Year award. In his reflection, I…
WATCH Sherri Hendrickson
Artist development & industry growth
WATCH Jason Yang
Reflections from New England Conservatory
WATCH Shaugnessy Elsroth
International artists in Western markets
WATCH Christine Su
Music marketing & Symphonic
WATCH Helena Zhang
Ideas from the AI & music conversation
WATCH Yi Zhao
Music, production & storytelling
WATCH Allison Shaw
The evolving music landscape
WATCH Chris Wares
Entering the Western music market
WATCH Adam Moseley
Identity, artistry & creative purpose
WATCH Rafael Valle
AI, creativity & audio innovation
WATCH Esthy
The conviction to keep creating
READ Chase
Indie Album of the Year · Anti-People Pleaser
READ Curley G
Best Indie Performer / Group
READ Ailin Deng
Best Innovation in Music
READ Yukai Yang
Best Instrumentalist
READ Patrick Yip
Best Indie Producer
READ Iggie Zhang & Denise
Indie Song of the Year · Buzzin
READ Lars Huang
Best Emerging Artist
READ Siqing Lv
Best Cultural Impact
READ New England Conservatory of Music (NEC)
Best Music Education Institution
READ AutoTune
Best Industry Contribution Company
READ Yichun Shan
Best Live Performance
READ JENNIE
Production of the Year · Like Jennie
READ Jane Zhang
Song of the Year · 野心家
READ Laufey
Artist of the Year
READ BIBI
Album of the Year · EVE : ROMANCE
WATCH Himang · a night at the gala
Himang shared a reflection on the AMIF 2025 gala and celebrated the recognition of Asian creatives. Photogra…
WATCH Dewey Huang · arranging for the stage
Arranger Dewey Huang looked back on preparing Nina Wang’s “Aligned by the Stars” for the AMIF stage. He than…
READ Meet Me · an Indie Song nomination
“Meet Me” was nominated for Indie Song of the Year at the 2025 AMIF Awards. This post captured the artist’s …
WATCH YuMing Zhang
A conversation after the panel
WATCH Shelly Yu
A conversation after the panel
WATCH Ralph Jaccodine
A conversation after the panel
WATCH Jaco Zhang
A conversation after the panel
READ AMIF 2025 · visitor information archive
The 2025 festival took place in Boston on November 15–16, with conference sessions and a concert at Citizens…
WATCH AI + music · empowering creators
“AI + Music: Empowering, Not Overpowering” examined how technology could support music-making while protecti…
READ Day 1 programme · final published edition
The final Day 1 programme was published on November 14, 2025, ahead of the November 15 sessions and awards c…
WATCH Himang · preparing for the AMIF stage
A rehearsal preview of Himang’s performance for the November 16, 2025 AMIF concert at Citizens House of Blue…
WATCH Nina Wang · in rehearsal
A behind-the-scenes look at Nina Wang rehearsing with the musicians for the November 16, 2025 AMIF concert a…
WATCH Akini Jing · in rehearsal
A behind-the-scenes look at Akini Jing rehearsing with the musicians for the November 16, 2025 AMIF concert …
READ Inside the AMIF welcome package
AMIF’s 2025 welcome package included a tote bag, festival slogan and logo pins, and a wristband for two-day …
READ The IF Award nominees
The 2025 IF Award nominations recognized emerging artists, songwriters and producers, including voices from …
READ The AM Award nominees
The 2025 AM Award nominations recognized established artists across categories including Album of the Year, …
WATCH Himang · the 2025 guest-list campaign
Before AMIF 2025, Himang shared a guest-list invitation for the November 15–16 panels and concert. This film…
WATCH Alexis Cao · before the festival
Alexis Cao shared her reaction to the AMIF 2025 lineup ahead of her festival appearance in Boston. The clip …
WATCH Himang · meet the band
The musicians behind Himang’s AMIF 2025 set: Himang — vocals Koji Muraishi — bass Gabriel Jonas — guitar Pau…
WATCH Behind the Times Square design
A behind-the-scenes account of the AMIF 2025 design displayed in Times Square. The contributor reflected on …
WATCH Wei Shan · connecting live music cultures
Wei Shan’s AMIF 2025 conversation focused on adapting live shows for different cultural contexts and connect…
WATCH Jae Chong · the blueprint behind a hit
Jae Chong’s AMIF 2025 session explored the work behind a hit record: how production teams collaborated acros…
WATCH I AM IFs · moments from the mirror pop-up
The “I AM IFs” mirror pop-up brought the 2025 campaign into Boston’s public spaces. This collection records …
WATCH Ranger Liu · let the piano speak
A piano-led preview featuring Ranger Liu from the AMIF 2025 concert campaign. The clip introduced his instru…
WATCH Alexis Cao · on her mind
This clip featured Alexis Cao ahead of her AMIF 2025 festival appearance, highlighting the voice and musicia…
WATCH AMIF lights up Times Square
AMIF’s 2025 campaign appeared in Times Square for a full day, with the festival’s visual story shown every s…
READ Hit Song Factory Across Asia and US
“Hit Song Factory: Across Asia and US” explored the craft, strategy and cross-cultural collaboration behind …
READ How to Break Western Stars in Korea and Export Hallyu to the World
“How to Break Western Stars in Korea and Export Hallyu to the World” examined artist development, marketing …
READ Decoding the Music Marketing Playbook
“Decoding the Music Marketing Playbook” explored how artists reached audiences through synchronization, stor…
READ Beyond the Hits: The Influence of Music Variety Shows on the Industry
“Beyond the Hits” examined the influence of China’s music variety shows on artist careers, audience engageme…
READ Cracking China’s Live Music Scene: From Stadiums to Stages
“Cracking China’s Live Music Scene: From Stadiums to Stages” explored livehouse culture, festival production…
READ I AM IFs · Boston mirror pop-up
“I AM IFs, I AM ____” brought a mirror pop-up to Boston on November 6–9, 2025. The activation connected iden…
READ Indie Artists Rising
“Indie Artists Rising” explored creative independence, artist development and collaboration across markets, …
READ AI + Music: Empowering, Not Overpowering
“AI + Music: Empowering, Not Overpowering” examined the balance between human expression and artificial inte…
READ Sync in China
“Sync in China” explored the use of music in film and television, from composition and creative development …
READ Day 2 programme
The published Day 2 programme covered November 16, 2025, with conference sessions, creative showcases and th…
READ Day 1 programme · earlier edition
This earlier Day 1 schedule was published on November 4, 2025. It outlined the panels, discussions and award…
WATCH AMIF 2025 · the first speaker lineup
The first AMIF 2025 speaker announcement introduced perspectives on artist development, marketing, synchroni…
READ Keynote Spotlight: Korea
Bernie Cho, Founder of DFSB Kollective and Chief Representative for Korean music export initiatives, was fea…
READ Keynote Spotlight: USA
Chris Wares, Assistant Chair of Music Business/Management at Berklee College of Music, was featured in the 2…
READ Keynote Spotlight: China
Weining Zhang, Production Director at Sony Music China, was featured in the 2025 “Keynote Spotlight: China” …
WATCH Amiya · meet the artist
Amiya was part of the AMIF 2025 concert lineup at Citizens House of Blues Boston. His introduction highlight…
READ Amiya
R&B, soul & fusion artist
WATCH Helena Zhang · before the AI and music conversation
Helena Zhang shared this clip ahead of her AMIF 2025 appearance in Boston on November 15–16. Her participati…
READ Sound Pitch’d
Publishing & A&R session
READ Sound Sync’d
Sync & licensing session
READ Sound of 2025
Playlist campaign
READ The 2025 Sound Series
The 2025 Sound Series connected the festival programme with opportunities for music discovery and profession…
WATCH Ranger Liu
Jazz pianist
WATCH Nina Wang · aligned by the stars
Nina Wang shared this message ahead of the November 16, 2025 AMIF concert at Citizens House of Blues Boston.…
READ AM/IF Awards · the 2025 submission extension
On October 26, 2025, AMIF announced that award submissions had reopened and extended the deadline to Novembe…
READ Behind AMIF 2025 · promotion
The AMIF 2025 volunteer campaign included roles in promotion. These original materials document how the fest…
READ Behind AMIF 2025 · technical support
The AMIF 2025 volunteer campaign included roles in technical support. These original materials document how …
READ Behind AMIF 2025 · translation
The AMIF 2025 volunteer campaign included roles in translation. These original materials document how the fe…
READ Behind AMIF 2025 · on-site execution
The AMIF 2025 volunteer campaign included roles in on-site execution. These original materials document how …
READ Behind AMIF 2025 · photography and videography
The AMIF 2025 volunteer campaign included roles in photography and videography. These original materials doc…
WATCH Himang · the road to AMIF 2025
Himang shared his excitement about appearing at the AMIF 2025 concert in this original campaign video. The c…
READ AMIF 2025 · the concert giveaway campaign
AMIF ran a concert ticket giveaway ahead of the November 16, 2025 event at Citizens House of Blues Boston. E…
READ Ranger Liu · artist profile
From the AMIF 2025 artist profile: In 2017, at just 11 years old, he rose to prominence with his performance…
READ Alexis Cao
R&B / Pop singer-songwriter
READ Himang
R&B / Pop singer-songwriter & dancer
READ Nina Wang
Singer & musical theatre performer
READ Akini Jing
Singer-songwriter & multidisciplinary artist
READ AMIF 2025 · the concert
The AMIF 2025 concert took place on November 16 at Citizens House of Blues Boston. The programme brought tog…
READ The IF Awards · independent & emerging voices
The 2025 IF division recognized independent and emerging artists. The published category framework included:…
READ The AM Awards · industry recognition
The 2025 AM division recognized established artists and industry contributions. The published category frame…
READ AM/IF Awards · how nominations worked
The 2025 AM/IF Awards used two divisions: AM for established artists and industry recognition, and IF for in…
READ A new sound at House of Blues Boston
“IFs of Music, I AM Music” framed the AMIF 2025 concert at Citizens House of Blues Boston. The original camp…
READ The AMIF gala
The AMIF 2025 gala brought artists, cultural leaders and creative professionals together for an evening of c…
READ The AM/IF Awards · the 2025 programme
The AM/IF Awards formed part of the 2025 festival’s recognition programme: AM honored established artists an…
READ Where music meets art and technology
“IFs of Technology, I AM Fun” introduced the pop-up and activation strand of AMIF 2025. Its programme concep…
READ The conversations at AMIF 2025
The AMIF 2025 panels explored music, technology and culture, including Korean pop’s global reach, synchroniz…
READ AMIF 2025 · the launch campaign
The AMIF 2025 campaign introduced two days of panels and live music in Boston on November 15–16. This origin…
WATCH On stage · AMIF 2023
A photographic look back at the performers and stage moments of the 2023 Asian Music Industry Festival. The …
WATCH In conversation · AMIF 2023
A look back at the panelists and conversations from the 2023 Asian Music Industry Festival, documenting the …
WATCH AMIF 2023 · the festival film
The 2023 Asian Music Industry Festival brought together more than 50 international guests for panels and cre…
READ AMIF 2025 · the concert open-call archive
The AMIF 2025 concert open call invited artists, house bands and arrangers to contribute to the festival’s l…
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Original films, photographs and festival announcements, brought together in one place.
Explore the two-day programme