Decoding the Music Marketing Playbook

FROM THE FESTIVAL ARCHIVE

“Decoding the Music Marketing Playbook” explored how artists reached audiences through synchronization, storytelling and data-driven campaigns.

Speakers and biographies from the 2025 programme:

Jiacheng Wang — Co-founder, China Sync（中国Sync联合创始人）
Music producer, songwriter, and film scorer for The Three-Body Problem (三体), Solid as a Rock (坚如磐石), and The Captain (中国机长). JC bridges composition and strategy, pioneering methods that turn music into commercial and narrative assets across film, streaming, and live events.

Christine Su - A&R Client Development Lead, Symphonic Distribution
As part of Symphonic’s artist relations and development team, Su works closely with independent artists and labels, helping them craft effective marketing and release strategies that drive engagement and growth across global platforms.