AMIF · RETROSPECTIVE
I AM IFs · Boston mirror pop-up
AMIF 2025 · PROGRAMME ARCHIVE
FROM THE FESTIVAL ARCHIVE
“I AM IFs, I AM ____” brought a mirror pop-up to Boston on November 6–9, 2025. The activation connected identity, music and community through encounters across campuses and public spaces.
Locations in the published programme included Berklee, Guitar Center near Fenway Park, Emerson, New England Conservatory, Northeastern, Newbury Street, Lyrik, Boston Public Library, Harvard Square and Boston Common.
The campaign’s ticket giveaway and registration period have ended.
Images & films · @asianmusicindustryfestival · 2025-11-06
WATCH Himang · a night at the gala
Himang shared a reflection on the AMIF 2025 gala and celebrated the recognition of Asian creatives. Photogra…
WATCH Behind the Times Square design
A behind-the-scenes account of the AMIF 2025 design displayed in Times Square. The contributor reflected on …
WATCH I AM IFs · moments from the mirror pop-up
The “I AM IFs” mirror pop-up brought the 2025 campaign into Boston’s public spaces. This collection records …