How to Break Western Stars in Korea and Export Hallyu to the World

FROM THE FESTIVAL ARCHIVE

“How to Break Western Stars in Korea and Export Hallyu to the World” examined artist development, marketing and cross-cultural strategy between the Korean and Western music industries.

Speakers and biographies from the 2025 programme:

Leslie (Hye Rim) Cho (조혜림) — Managing Director, Project Asteri Korea
A veteran of over 25 years in the music industry, Leslie Cho has held senior positions at Universal Music, Sony Music, and Warner Music, overseeing marketing and repertoire strategies across Asia. As Managing Director of Project Asteri (formerly Celebration), she leads initiatives bridging Western acts and the Korean market, while amplifying Asian artists globally.

Ralph Jaccodine — Assistant Professor, Music Business/Management, Berklee College of Music
An award-winning educator and artist manager, Ralph has represented artists including Livingston Taylor, Martin Sexton, and Ellis Paul. As the founder of Ralph Jaccodine Management and cofounder of the Boston Management Group, he brings decades of experience in artist strategy, touring, and global career development, shaping how independent and major artists grow across markets.