Beyond the Hits: The Influence of Music Variety Shows on the Industry

FROM THE FESTIVAL ARCHIVE

“Beyond the Hits” examined the influence of China’s music variety shows on artist careers, audience engagement and the wider entertainment industry.

Speakers and biographies from the 2025 programme:

Dikui Xie — President, Hunan Xiyue Entertainment Media Co., Ltd（湖南皙悦文化传媒有限公司）
A pioneering producer and director in Chinese television, Xie has spent nearly three decades redefining music and reality programming. As the chief director of the hit series Where Are We Going, Dad? (爸爸去哪儿) and producer of acclaimed shows including Honor of Warriors (荣誉之战), Welcome Back to Sound, and Crossroads 20 , he has set benchmarks for emotional storytelling and cultural impact.
Previously serving at Hunan TV for 19 years, Xie now leads Hunan Xiyue Entertainment, where he continues to innovate across entertainment IPs, blending artistry, commercial success, and social resonance.