AMIF · RETROSPECTIVE
I AM IFs · moments from the mirror pop-up
This video could not load.Open video
FROM THE AMIF COLLECTIONPlay here · Fullscreen available
ABOUT THIS FILM
The “I AM IFs” mirror pop-up brought the 2025 campaign into Boston’s public spaces. This collection records the people and moments around the activation, which invited visitors to reflect on identity, music and community.
Images & films · @asianmusicindustryfestival · 2025-11-09
WATCH Himang · a night at the gala
Himang shared a reflection on the AMIF 2025 gala and celebrated the recognition of Asian creatives. Photogra…
WATCH Behind the Times Square design
A behind-the-scenes account of the AMIF 2025 design displayed in Times Square. The contributor reflected on …
WATCH AMIF lights up Times Square
AMIF’s 2025 campaign appeared in Times Square for a full day, with the festival’s visual story shown every s…